The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers & Clients for Life by Matt OechsliThis insightful book shows salespeople how to meet the needs of affluent clients--from the initial contact, to the sales presentation, to providing the level of service and quality they expect, to securing them as long-term customers. Based on extensive research of the buying patterns and expectations of the wealthy, this step-by-step sales guide reveals the secrets of attracting and keeping wealthy clients for life, boosting sales and repeat business. The Art of Selling to the Affluent is also a crash course in the world of the wealthy, giving you the understanding you need to satisfy and retain these profitable top-dollar clients.
The Golden Rule of Dealing With Affluent Chinese - The Art of Selling to Affluent Chinese Ep. 4
The Art of Selling to the Affluent (eBook, PDF)
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About the Author
Copyright by Matt Oechsli. All rights reserved.
Matt Oechsli. In many ways, selling to the rich is the same as selling to anyone else you want to convert into a loyal customer, but with a few important twists that might take a little practice. Sure, the wealthy can be more demanding, but the potential return more than justifies the extra effort. Before he distills his techniques down to seven straightforward selling rules that might apply in other circumstances as well, author Matt Oechsli provides survey-generated facts about the wealthy. This book overflows with axioms, "commandments," checklists, fill-in-the-blanks, calendar schedule pages, diagrams for business cards and numbered lists.
You are currently using the site but have requested a page in the site. Would you like to change to the site? Matt Oechsli. Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent.