Luxury china market opportunities and potential

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luxury china market opportunities and potential

Luxury China: Market Opportunities and Potential by Michel Chevalier

A guide to reaching and profiting from Chinas expanding luxuryconsumer class Chinas growing consumer base and expanding economy means moredisposable income for more Chinese citizens. The Chinese market forluxury goods is expected to expand from $2 billion this year tonearly $12 billion by 2015. Todays biggest global luxury goodsretailers expect China to make up a large and ever growing portionof their customers, and those businesses are responding with newstores and investments in China. Luxury China givesreaders-particularly professionals in advertising, marketing, and the luxury brands industry-a deep look into the future ofthe Chinese luxury goods market and shows them how to tap intoChinas tremendous market potential.
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Luxury China : market opportunities and potential

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Our mission is to help leaders in multiple sectors develop a deeper understanding of the global economy. Our flagship business publication has been defining and informing the senior-management agenda since Our learning programs help organizations accelerate growth by unlocking their people's potential. With luxury consumption dropping in to its lowest level since , much attention has been focused on one of the biggest forces in global luxury spending: Chinese consumers. Could luxury lose its appeal for Chinese consumers? And how will this weigh on the outlook of the global luxury market?

China's growing consumer base and expanding economy means more disposable income for more Chinese citizens.
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Increased sophistication of wealthy Chinese consumers

Lydianne Yap on the growing market for luxury goods in China

China's growing consumer base and expanding economy means moredisposable income for more Chinese citizens. Today's biggest global luxury goodsretailers expect China to make up a large and ever growing portionof their customers, and those businesses are responding with newstores and investments in China. Luxury China givesreaders—particularly professionals in advertising, marketing,and the luxury brands industry—a deep look into the future ofthe Chinese luxury goods market and shows them how to tap intoChina's tremendous market potential. Luxury China : Market Opportunities and Potential. Michel Chevalier , Pierre Xiao Lu. A guide to reaching and profiting from China's expanding luxuryconsumer class China's growing consumer base and expanding economy means moredisposable income for more Chinese citizens. Louis Vuitton in China.

Where do they live? How old are they? What drives their purchases? And how do you convince them to purchase more? In short, this book — though substantial, at pages — cuts to the point, and unlike many China business books strikes the difficult balance between catering to China greenhorns and old professionals, spending just enough time on the culture of luxury buying in China to make their case, while backing up their findings with plenty of graphs and statistics. By walking the line between analytical and experiential, Chevalier and Lu succeed in supplying their reader with the practical knowledge necessary to enter, or expand in, the Chinese luxury market.

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