Media and Culture: An Introduction to Mass Communication by Richard CampbellIts no secret todays media landscape is evolving at a fast and furious pace — and students are experiencing these developments firsthand. While students are familiar with and may be using the latest products and newest formats, they may not understand how the media has evolved to this point or what all these changes mean. This is where Media and Culture steps in. The eighth edition pulls back the curtain and shows students how the media really works, giving students the deeper insight and context they need to become informed media critics.
ISBN 13: 9781457628313
Mass media have taken the digital turn: they have made the transition from the analog past into our digital future. Today's communication students need a book that keeps pace with those changes—and with their own experiences as media consumers. The new edition explores the effects of the digital turn with new and informative part openers that dig into our media consumption habits, a brand-new chapter on digital gaming that goes deeper and further than other media books, and an integrated VideoCentral program throughout the book that converges the print text with the Web. As a writer and media critic, he is a frequent speaker on public radio and television. Labor and the Corporate Media He has written articles and reviews on journalism, televised sports, the Internet, and labor for several publications including Communication Research , Journal of Communication , Journal of Communication Inquiry , Labor Studies Journal , and Culture, Sport, and Society.
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