Books by Christopher Lovelock (Author of Services Marketing)
Services marketing : people, technology, strategy
Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications. Services marketing, once a tiny academic field championed by just a handful of pioneering professors, has become a thriving area of activity. Paralleling growing research efforts in both academia and business is increased student interest in taking courses that focus on different aspects of managing service organizations, including marketing. This makes a lot of sense from a career standpoint, since most business school graduates will be going to work in service industries and managers report that manufacturing-based models of business practice are not always useful to them. Convert currency. Add to Basket.
Services Marketing: People, Technology, Strategy, 7th Edition.
iqbal farsi poetry with urdu translation
See a Problem?
Services Marketing Updates by Jochen Wirtz - The Summary
Please choose whether or not you want other users to be able to see on your profile that this library is a favorite of yours. Finding libraries that hold this item You may have already requested this item. Please select Ok if you would like to proceed with this request anyway. WorldCat is the world's largest library catalog, helping you find library materials online.
He was best known as a pioneer in the field of Services Marketing among other titles such as author, professor and consultant. Lovelock was also known for his excellent case studies. In total, Lovelock had taught in over 30 countries in every continent except Antarctica. Besides that of his teaching appointments, Christopher Lovelock was also an author or co-author of numerous books, articles and teaching cases. His paper, "Whither Services Marketing? The or more teaching cases he wrote were also much heralded.