Advertising and Public Relations Law by Carmen Maye
Ethics & Law in Public Relations
Ethical & Legal Practices of Public Relations
In the early days of the 20th century, the original curriculum of the world's first school of journalism included a required course in communication law. The class dealt with libel and, to a substantial degree, with postal regulations. Much about journalism is different now, and with the changes has come the recognition that the field is much broader. Today's graduates, especially advertising and public relations specialists, are assuming positions throughout the media. Journalists and advertising and public relations practitioners need to acquire many of the same skills, including the ability to write and edit well and to engage in critical thinking.
This updated third edition explores the categorization of different kinds of speech and their varying levels of First Amendmen. This updated third edition explores the categorization of different kinds of speech and their varying levels of First Amendment protection as well as common areas of litigation for communicators such as defamation, invasion of privacy, and copyright and trademark infringement. The volume is developed for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners. Goodreads helps you keep track of books you want to read. Want to Read saving….
Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech. Coverage includes the categorization of different kinds of speech afforded varying levels of First Amendment protection; court-created tests for laws and regulations of speech; and non content-based restrictions on speech and expression. The volume is intended for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners. Search all titles.
Editorial Reviews. About the Author. Roy L. Moore is professor of journalism and dean of the College of Mass Communication at Middle Tennessee State.
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Invasion of Privacy
Whether you hire an outside firm to do public relations for your small business, or do it all in-house, being effective in public relations requires making decisions that fall within appropriate ethical and legal boundaries. Ethical practices must consider the employer's self-interests, the public's self-interest, personal self interest, and the standards of the public relations profession. Public relations professionals must also meet legal standards, as there are ways they can be held legally accountable for their decisions and actions. Public relations law is the application of other areas of law that pertain to particular practices, such as explaining business or institutional concerns to the public. An area of law that public relations staff in any business must be particularly sensitive to is the issue of privacy.