Sprint by jake knapp and john zeratsky

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sprint by jake knapp and john zeratsky

Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days by Jake Knapp

From three design partners at Google Ventures, a unique five-day process for solving tough problems using design, prototyping, and testing ideas with customers.

The startups that Google Ventures invest in face big questions every day: Where’s the most important place to focus your effort, and how do you start? What will your ideas look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution to a problem? Business owners and investors want their companies and the people who lead them to be equipped to answer these questions—and quickly. And now there’s a sure-fire way to solve their problems and test solutions: the sprint.

While working at Google, designer Jake Knapp created a unique problem-solving method that he coined a “design sprint”—a five-day process to help companies answer crucial questions. His ‘sprints’ were used on everything from Google Search to Chrome to Google X. When he moved to Google Ventures, he joined Braden Kowitz and John Zeratsky, both designers and partners there who worked on products like YouTube and Gmail. Together Knapp, Zeratsky, and Kowitz have run over 100 sprints with their portfolio companies. They’ve seen firsthand how sprints can overcome challenges in all kinds of companies: healthcare, fitness, finance, retailers, and more.

A practical guide to answering business questions, Sprint is a book for groups of any size, from small startups to Fortune 100s, from teachers to non-profits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.
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Published 26.12.2018

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The Design Sprint

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Cancel anytime. The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. As companies evolve to adopt, integrate, and leverage software as the defining element of their success in the 21st century, a rash of processes and methodologies are vying for their product teams' attention. In the worst of cases, each discipline on these teams - product management, design, and software engineering - learn a different model.

Give it a watch to get more familiar about this approach to innovation that is one of my favorites because it blends the best of Agile and Design thinking into the front end of innovation. They have completed more than sprints with all kinds of companies, including mobile, e-commerce, healthcare, and finance, among others. In short, a sprint offers a radically efficient path for solving big problems, testing new ideas, and getting more done more quickly. SPRINT is the top book I recommend for those getting started with an agile design thinking approach for innovation — design sprints. Here is the description of the book from Amazon. What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution?

How to Solve Big Problems and Test New Ideas in Just Five Days

He has run more than a hundred sprints with startups such as 23andme, Slack, Nest, and Foundation Medicine. John Zeratsky has designed mobile apps, medical reports, and a daily newspaper among other things. What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune s, from teachers to nonprofits. I hope you enjoyed this episode.

The sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers. Working together in a sprint, you can shortcut the endless-debate cycle and compress months of time into a single week. The sprint gives you a superpower: You can fast-forward into the future to see your finished product and customer reactions, before making any expensive commitments. This page is a DIY guide for running your own sprint. Slack used sprints to overhaul their marketing and reach more customers. Blue Bottle Coffee used sprints to expand their business into online sales.

While working at Google, I created something I called a design sprint : basically a workweek redesigned from the ground up. For five days, a team would cancel all meetings and focus on solving a single problem, following a specific checklist of activities. It was my first effort at designing time rather than products, and it worked—the design sprint quickly spread across Google. Over the next few years, we ran more than of these five-day sprints with startups in the Google Ventures portfolio. We had the chance to redesign the workweek and learn from hundreds of high-performing teams at startups including Slack, Uber, and 23andMe.

1 thoughts on “Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days by Jake Knapp

  1. The Design Sprint is a five-day process for solving problems and testing new ideas. Invented at Google by Jake Knapp, perfected with more than startups at.

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