Pygmalion & My Fair Lady by George Bernard ShawThe ancient Greeks tell the legend of the sculptor Pygmalion, who created a statue of a woman of such surpassing beauty that he fell in love with his own creation. Then, Aphrodite, taking pity on this man whose love could not reach beyond the barrier of stone, brought the statue to life and gave her to Pygmalion as his bride. Centuries later, George Bernard Shaw captured the magic of this legend in his celebrated play, Pygmalion. Pygmalion became Henry Higgins, a professor of phonetics, his statue an untutored flower girl from the streets of London, and the barrier between them is class.. Shaw expected Eliza to end up with Freddy and run a flower shop.
In My Fair Lady, Alan Jay Lerner takes the legend one step further—the barrier is swept away and Higgins and Eliza are reunited as the curtain falls on one of the loveliest musical plays of our time—winning seven Tonys® for its original Broadway production, and seven Oscars® for its film adaptation.
Chinese luxury consumers: More global, more demanding, still spending
China's growing consumer base and expanding economy means moredisposable income for more Chinese citizens. Today's biggest global luxury goodsretailers expect China to make up a large and ever growing portionof their customers, and those businesses are responding with newstores and investments in China. Luxury China givesreaders—particularly professionals in advertising, marketing,and the luxury brands industry—a deep look into the future ofthe Chinese luxury goods market and shows them how to tap intoChina's tremendous market potential. Luxury China : Market Opportunities and Potential. Michel Chevalier , Pierre Xiao Lu. A guide to reaching and profiting from China's expanding luxuryconsumer class China's growing consumer base and expanding economy means moredisposable income for more Chinese citizens.
Where do they live? How old are they? What drives their purchases? And how do you convince them to purchase more? In short, this book — though substantial, at pages — cuts to the point, and unlike many China business books strikes the difficult balance between catering to China greenhorns and old professionals, spending just enough time on the culture of luxury buying in China to make their case, while backing up their findings with plenty of graphs and statistics. By walking the line between analytical and experiential, Chevalier and Lu succeed in supplying their reader with the practical knowledge necessary to enter, or expand in, the Chinese luxury market. One of the major strengths of Luxury China is the comparative aspect of its case studies.
China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers—particularly professionals in advertising, marketing, and the luxury brands industry—a deep look into the future of the Chinese luxury goods market and shows them how to tap into China's tremendous market potential. If you do not receive an email within 10 minutes, your email address may not be registered, and you may need to create a new Wiley Online Library account. If the address matches an existing account you will receive an email with instructions to retrieve your username. Skip to Main Content. First published: 2 January