Books by Jerald R. Smith (Author of Airline)
10 Best Management Simulation Games Where You're The Boss
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Along the way, students will develop a practical knowledge about the issues that face service industries, such as where to issue resources with limited capital, where to cut costs, and how to grow a business. Identify target segments in Airline Match aircraft with target segments Evaluate new business opportunities Understand risk mitigation Respond to a changing environment. Identify the 4Ps of marketing Explain impact of discounts and promo Use appropriate mix for target markets Adjust marketing to customer needs. Identify factors in efficient operation Maximize aircraft reliability Manage aircraft scheduling Maintain profitable passenger loads. Respond to ethical issues in business Analyze financial performance Project financial needs Fund capital investment.
Easy to start-up and use—even for readers with no computer experience—this Windows based strategic management simulation turns individuals into teams.
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View larger. Download instructor resources. Additional order info. Easy to start-up and use—even for students and instructors with no computer experience—this Windows based strategic management simulation puts student teams in the position of running a regional airline. By analyzing a company's history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc.